2). Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
I would have to definitely agree with McLuhan about the medium as part of the message. Even today with the internet, the way we communicate on the internet today is a lot different than the messages that are displayed in both TV and print. I have heard this notion before that those who have grown up watching TV expect information to be more instant and are less likely to pick up a newspaper and read. The same is also turning true with those people who have grown up with the internet. Information is even faster and now people are watching shows, news, and downloading other information even faster without having to leave their comfort of their room.
McLuhan's notion of television being a cool medium refers to how much detailed information this form of communication gets out to audience. The cool medium allows its viewers to fill in the gaps of detail since the viewers can see actions and situations in which a particular message is being portrayed. Unlike the radio, detail information needs to be communicated because the audience can not get an actual picture and thus making messages hotter, or more detailed.
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